I used to work with a guy who is now the CEO of one of those "we can make your app work on any platform" (...because we use Javascript/HTML/CSS etc) companies.

I used to work with a guy who is now the CEO of one of those "we can make your app work on any platform" (...because we use Javascript/HTML/CSS etc) companies. They are making a very successful business out of selling this product to big, very well known brands and businesses through their ad agencies. These are the guys who control the cash, and these are the guys who are still getting high off of native apps. This kind of shift has got to filter through so many layers of people - although I agree, I just think its going to take a while. I guess the (other) important thing is to remember is that the best approach/product doesn't always win. (I'm going to read the article now, FYI)