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Apple’s market cap is 15 times bigger than Nike’s. That’s all I meant.
by baddox 6y ago
Apple’s market cap is 15 times bigger than Nike’s. That’s all I meant.
- coldtea 6y agoSure, but the quote: "they managed to do something that was previously unimaginable in business theory - create a mass-market luxury good." Is not about that. It is about the (perceived) impossibility of a mass-market luxury good. But "mass-market" is a term for broad appeal/sales (dictionary: "the market for goods that are produced in large quantities"), not for over-the-top revenues. And as for that, more people have Nike shoes than have an iPhone. But even if 1/15 as many had, it would still a mass-market good, with luxury price / appeal.