That's 15B for apple, but there's not a lot of room for growth. Plus it doesnt seem apple has a big moat there, all big publishers are looking for ways to bypas

That's 15B for apple, but there's not a lot of room for growth. Plus it doesnt seem apple has a big moat there, all big publishers are looking for ways to bypass them or just sue them. It doesn't seem like apple has a healthy relationship with devs, hence their heavihanded practices.