If you target everybody, you target nobody. They're segmenting a crowded market (on both the investor and entrepreneur sides of the market), investing in found

If you target everybody, you target nobody. They're segmenting a crowded market (on both the investor and entrepreneur sides of the market), investing in founders they understand, and I wish them luck with their new niche. Nordstrom's doesn't sell 2x4s. Lowes doesn't sell evening gowns. Non-designer founders don't launch from The Designer Fund. It'll be fun to see how this hypothesis works in practice.