To be fair, cigarettes have additional restrictions like where and to whom it can be sold, and also advertisement. Or even being explicitly called out on media

To be fair, cigarettes have additional restrictions like where and to whom it can be sold, and also advertisement. Or even being explicitly called out on media ratings: PG-13, contains smoking! I don't know if anyone has quantified the effects on sales of each measure, but they certainly add up with the additional taxes.