4 ms·
Pedantically, retention is the most effective KPI for predictable monetisation plans.
by weego 6y ago
Pedantically, retention is the most effective KPI for predictable monetisation plans.
- Ozzie_osman 6y agoVery true and not actually pedantic. Retention is a pretty solid predictor of monetization, esp in the long-run. But in the short-run they can diverge. For example, decreasing ad units per page could drastically drop your monetization, but be great for longer-term retention.