Hi- I am a trademark lawyer and work with many SaaS companies. I will tell you, it is virtually impossible for even the biggest companies to have a trademark i

Hi- I am a trademark lawyer and work with many SaaS companies. I will tell you, it is virtually impossible for even the biggest companies to have a trademark in every country. It is a time intensive and very costly process to expand your trademark "globally." We can rely on the Madrid Protocol to extend a US trademark to many other countries but every country is a separate cost and the trademark is reviewed according to the laws of each individual country. Our clients expand on an as needed basis. We look at the countries where a client has the most business and apply in those countries. Then little by little we may expand out to other countries. Be careful working with large law firms- they sometimes will scare a client into more protection then the need. But of course there is always a risk/benefit consideration. Yes, it could happen that another entity comes along with a similar mark for a similar business in a different country. But most companies do not have a billion dollar budget for trademarks. Feel free to email me with other questions. laurie@tmthespot.com tmthespot.com