As far as I recall, we registered our trademark in the US and EU, and it wasn't super expensive. That said, we waited a few years until we did it, when it start

As far as I recall, we registered our trademark in the US and EU, and it wasn't super expensive. That said, we waited a few years until we did it, when it started to feel a bit more important / the cost more negligible. So far, the only tangible benefit of having the trademark was that we were able to claim a dormant Twitter account with our name. But I can imagine it can help in the longer run as well...