> (...) and then expect users to engage with it because it exists. This is indeed a troubling trend, so many annoying popups, banners, and notifications only s

> (...) and then expect users to engage with it because it exists. This is indeed a troubling trend, so many annoying popups, banners, and notifications only seem to serve to forcefully try and push a small percentage of users towards some feature. If adoption is poor, it's probably because it's not wanted. Of course, in some SaaS contexts, it makes a lot of sense to keep users informed of features that might be of benefit to them and they may have otherwise not discovered, but that's a completely different game from just shoving stuff down their throats.