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> retention more than monetization FWIW, retention is monetization.
by mbesto 6y ago
> retention more than monetization
FWIW, retention is monetization.
- spenczar5 6y agoI don’t see how. Can you explain how a company makes revenue purely by retaining users? I think they still need a monetization scheme separately. [edited for clarity]
- tehbeard 6y agoIn the context of Reddit, it's only a no-ad website if you're running adblock.
- spenczar5 6y agoSorry, I was unclear - I was trying to pose a hypothetical, not to say Reddit has no monetization.
- mbesto 6y agoRetaining users means: - You can sell ads to them - You can continue to sell ads to them A proxy, if you will. For a for profit business, what other reason is there if not to drive some monetary value.
- Ozzie_osman 6y ago(Mentioned in another comment somewhere else in this thread). In the long-term, yes, but retention and monetization can diverge in the short-term. Classic example is showing fewer ads (better user experience, better retention... but much less monetization). Of course, in the long term, you'd still need to monetize that retention somehow anyway.