They may "own" it, but their customers rent it, for a cost. It's no longer "their" bandwidth, it's the bandwidth their customers gave them money for, because t

They may "own" it, but their customers rent it, for a cost. It's no longer "their" bandwidth, it's the bandwidth their customers gave them money for, because those customers wanted Netflix. Also, an interesting twist to ponder: arguably the data packets "belong" to Netflix and the customer. Arguably, it's the empty "capacity" that's being owned and rented by the Internet carrier and its customer, who can then have pricing discussions around how much capacity. Welcome to being an ISP.