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There's no need but if someone straight-up registers your name before you do, you will have an expensive fight compared to the cost of registration. Happened t
by mattbee 6y ago
There's no need but if someone straight-up registers your name before you do, you will have an expensive fight compared to the cost of registration.
Happened to my last company, the new company didn't want to budge and it must have cost £20k to rectify compared to the few hundred it would have cost if we'd registered it ourselves when we started trading 10 years earlier.
Proving we'd got unregistered rights to the mark was possible because of our marketing and lots of nice letters from customers. But it was perfectly possible that we could have lost it.
You know where your customers are - register there, and early!
- nl 6y agoThis is true(ish).. > Happened to my last company, the new company didn't want to budge and it must have cost £20k to rectify compared to the few hundred it would have cost if we'd registered it ourselves when we started trading 10 years earlier. £20k might be cheap compared to the fees associated with keeping a TM registered in multiple categories in multiple countries for 10 years. It's pretty easy to spend $5K registering a TM in two countries across the number of categories you'd expect most SAAS companies to register in, and generally I think that gives 5 years of protection.
- mattbee 6y agoYes we spent £20k to win our registration, but could have lost the mark entirely - I can't imagine what that would have cost instead. It's a tricky expense to justify when you're bootstrapping, but if you're funded at all - put those TM registrations on the list!