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The fundamental answer to what changed with Reddit over the last 3-5 years – an IPO became the main goal of the company[1](2017): > Reddit may go public by 202

by krn 6y ago

The fundamental answer to what changed with Reddit over the last 3-5 years – an IPO became the main goal of the company[1](2017): > Reddit may go public by 2020, said CEO and co-founder Steve Huffman during a keynote conversation at the Internet Association’s Virtuous Circle Summit on Monday. “The time frame is pretty far out,” he admitted. However, he also argued that going public was inevitable for Reddit to both reward employees and investors, calling it “the only responsible choice” for the company. [1] https://variety.com/2017/digital/news/reddit-ipo-1202613811/ https://variety.com/2017/digital/news/reddit-ipo-1202613811/

mattacular 6y ago
What does that have to do with using their web site versus their app
- krn 6y ago
  It increases engagement metrics, which is the most important thing for an ad company looking to raise more money in the future.
  - jczhang 6y ago
    you put it so simply i almost missed it: they are an ad company
  - mattacular 6y ago
    "Apps increase engagement metrics" seems dubious to me. Maybe for certain companies and products it is true, but the norm is to have a website and app experience. It is not necessarily the norm to have the website aggressively drive people to the app to the extent Reddit.com does. I imagine Reddit's website gets tons of traffic from "non users" coming in on shares and searches who will never consider installing a Reddit app no matter how many modals they put up but nevertheless driving ad impressions.
    - krn 6y ago
      > "Apps increase engagement metrics" seems dubious to me. Maybe for certain companies and products it is true, but the norm is to have a website and app experience. A product that is entirely based on user generated content is exactly the type of thing that requires active rather than passive users. Mobile websites are generally optimized for passive consumption, and mobile apps – for active creation.
bjo590 6y ago
Are there any other tech companies that have IPOed with the same amount of pornography content as reddit has?
- raldi 6y ago
  Netscape
- deleted 6y ago
  [deleted]
- kristopolous 6y ago
  Twitter
- debacle 6y ago
  Reddit tries ridiculously hard to hide its porn, even though it's 5% of the posts on rising and more than 20% of the posts on new.
debacle 6y ago
Interesting that this was before the most recent Chinese funding round. I wonder if an IPO is still 3 years away.

by krn 6y ago

mattacular 6y ago

What does that have to do with using their web site versus their app

krn 6y ago
It increases engagement metrics, which is the most important thing for an ad company looking to raise more money in the future.
- jczhang 6y ago
  you put it so simply i almost missed it: they are an ad company
- mattacular 6y ago
  "Apps increase engagement metrics" seems dubious to me. Maybe for certain companies and products it is true, but the norm is to have a website and app experience. It is not necessarily the norm to have the website aggressively drive people to the app to the extent Reddit.com does. I imagine Reddit's website gets tons of traffic from "non users" coming in on shares and searches who will never consider installing a Reddit app no matter how many modals they put up but nevertheless driving ad impressions.
  - krn 6y ago
    > "Apps increase engagement metrics" seems dubious to me. Maybe for certain companies and products it is true, but the norm is to have a website and app experience. A product that is entirely based on user generated content is exactly the type of thing that requires active rather than passive users. Mobile websites are generally optimized for passive consumption, and mobile apps – for active creation.

bjo590 6y ago

Are there any other tech companies that have IPOed with the same amount of pornography content as reddit has?

raldi 6y ago
Netscape
deleted 6y ago
[deleted]
kristopolous 6y ago
Twitter
debacle 6y ago
Reddit tries ridiculously hard to hide its porn, even though it's 5% of the posts on rising and more than 20% of the posts on new.

debacle 6y ago

Interesting that this was before the most recent Chinese funding round. I wonder if an IPO is still 3 years away.