4 ms·
User retention on mobile is much higher as compared to websites. Now, people are more attention deficit. Everyone I know has a weird habit of opening their phon
by kaushikt 6y ago
User retention on mobile is much higher as compared to websites. Now, people are more attention deficit. Everyone I know has a weird habit of opening their phone and checking their "FEED" (could be reddit, could be fb or insta even). All this on mobile.
Ads is a good reason too. In my past workspace, we spent a crazy amount of money on facebook ads and got 80% of traffic from their mobile app.
Reddit is trying to follow the same too.
- prepend 6y agoIs user retention really higher on mobile? Or is it that web users can’t be tracked so look like they drop off and come back. I think people make too many definitive statements and bad assumptions based on what they can measure. Leaving off understanding gaps where data doesn’t exist or never will.
- Macha 6y agoMobile gives you way more options (notifications, widgets) to drag users back in which have a nonzero success rate.
- ninth_ant 6y agoMeasuring retention is going to be mainly useful for logged-in accounts. And that is is something that could be trivially measured and compared between platforms. My guess based on experience in this area in other companies is that app users will report a better experience, stay much longer, and return more often.
- prepend 6y agoI use reddit a lot through my browser and about half the time I’m not logged in. I’m still retained, but not measured accurately.