My father-in-law is a commercial fisherman and very active ecological activist, and becomes livid at the Monterey Bay guide. I don't totally understand why but

My father-in-law is a commercial fisherman and very active ecological activist, and becomes livid at the Monterey Bay guide. I don't totally understand why but I think basically he believes it grossly oversimplies commercial seafood chains and in the process hurts producers acting sustainably, and in some cases provides cover for problematic markets before it's too late. In his case I think this is because the seafood he produces isn't on the guides at all. It's not obscure, just not covered, but he's noticed in using the guides, people tend to avoid products they can't verify as "good". In other cases (in his mind) the guide hurts people working in markets to change the means of production to become more sustainable. His position is that there's basically no substitute for understanding where your food is coming from. I think he sees the core problem is then disconnect between consumers and production, in that the global production chain has become so financially efficient that sources are completely obscured from purchasers. I'm not sure I agree with him on everything regarding the guide. The global seafood market is insanely complex, and the guide helps navigate it in at least a simplified way. But I think he's right in a sense that real changes are going to require something more substantial in terms of consumer changes and /or real international regulation and enforcement. There's too much fraud and detachment from actual supply. I don't think fishing is unusual in this regard in the food supply but I do think it's different in that a lot (not all) of it involves wild as opposed to farmed resources.