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I don't understand what value FB gets from VR device data. I have never understood the acquisition, but that point in particular has never been clear. Or is it
by ehnto 6y ago
I don't understand what value FB gets from VR device data. I have never understood the acquisition, but that point in particular has never been clear.
Or is it just that the end goal is to advertise in VR, and the acquisition was a grasp at a dystopian daydream?
- IanSanders 6y agoMy guess is elevated application running on the PC. If they could push a desktop facebook client with admin permissions, they would in a heartbeat
- Tepix 6y agoVR has the potential to reveal more about you than normal browsing history. The device knows what you are looking at (sometimes including eye tracking) and for how long. This is extremely valuable.
- ffpip 6y agoFuck. Forgot eye tracking. How long you look at an ad, Where you look on the ad.
- loup-vaillant 6y agoNeuro-marketing that scales. Yummy. Reminds me of Ready Player One, where the big bad gloated over the possibility of filling up to 70% of the visual field with ads, before the user collapses in epilepsy.