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> And at some point advertisers are going to wake up and realize the premium that broadcast and cable operators are charging per 1000 viewers is not really wort

> And at some point advertisers are going to wake up and realize the premium that broadcast and cable operators are charging per 1000 viewers is not really worth that much more than what YouTube pays Jake Paul. Tangential: I was watching free to air last night with my 7 year old (we both never watch TV) and she innocently asked “does everyone watching this show see the same ad”. I said yes and the look on her face said it all. Even at 7 she knew that non-targeted ads are stupid

tallanvor 6y ago
And then you tried to explain how it's even worse to let advertisers know enough information about you to target you specifically, I hope.
- alfiedotwtf 6y ago
  I drilled that into my kids from an early age, and they’ve always known to only input fake data... that’s why she only gets ads for health insurance, back medication, and financial investments lol!
  - emiliobumachar 6y ago
    That's definitely a valid individual choice, but from a systemic perspective it's way stupider than non-targeted ads. Also, be warned that mistargeted advertisements might introduce adult topics. "Daddy, what is erectile dysfunction?"
    - HeadsUpHigh 6y ago
      >be warned that mistargeted advertisements might introduce adult topics. "Daddy, what is erectile dysfunction?" Is that a bad thing? I was perfectly capable of understanding what a viagra ad is and ignoring it when I was in elementary school. It doesn't take much. Imo all this parental control around sex is more about parents feeling uncomfortable than it is about kids being unable to understand it or somehow get "scarred" from it.
      - emiliobumachar 6y ago
        I can solidly get behind a parent who chooses to have "the sex talk" very early in the child's life, but if that's not done, then I think it's important to keep them from getting unvetted information. If they do bump into something, coming straight to a parent with questions is a best case scenario.
        HeadsUpHigh 6y ago
        I bumped into multiple "somethings" as a kid and I didn't really discuss anything with my parents. I figured it out myself. It's not that hard for kids to do and I know most of my friends did the same.
BLKNSLVR 6y ago
Did you duly educate her as to the privacy concessions she'll have to make to avoid targeted advertising? Did you duly educate her that she already has a user profile being built within whatever apps and services you allow her to use? There's surely a middle ground, but where we are ain't it. Edit: I see you've already answered the similar reply. In that case, you're saying that non-targeted ads are stupid, but you're educating your children to input fake data. That doesn't compute... Edit 2: First sentence should read "as a result of targeted advertising" rather than "to avoid targeted advertising". Sigh.
mjevans 6y ago
Ads don't really work. At best (for the ad) they can remind someone of a provider for something they already want. At worst, they're lost of noise in the signal. Usually they're the worst, and like the expenses associated with billing and hierocracy in the medical field, everyone would be better off with that bureaucratic effort not spent.
- Zanni 6y ago
  Maybe you're being sarcastic or hyperbolic, but of course ads work. Ask anyone who advertises. It's not a billion dollar industry for nothing. I'd say at best, they can inform you of something you need but didn't know existed, but even your "best" case is a valid use of advertising. And, yeah, a lot of advertising is noise. That's why advertisers are so interested in targeted advertising.
  - dontcarethrow2 6y ago
    'Ask anyone who advertises' - I know what you are trying to say but that is the funniest quote I've read on here. Ask the guy who relies on you believing it works -- he will tell you the truth -- it works!! Haha rock on!
    - readarticle 6y ago
      Advertisers buy from ad companies, ad companies rely on advertisers believing it works. Advertisers don’t sell ads, they buy them.
      - dontcarethrow2 6y ago
        Ok, replace advertiser with company that wants to display ads. Because that is how you are using it. The ad company is the original advertiser.. this gets even funnier, more please!
        readarticle 6y ago
rawbot 6y ago
In some situations, not everyone watches the same ads. If you are watching a local rebroadcaster, the ads can be (and in my experience, are) replaced with more relevant ads to your town/city. "A television re-broadcaster may sell local or regional advertising for broadcast only on the local transmitter. Rarely, they may air limited programming distinct from their parent station. Some "semi-satellites" broadcast local newscasts or separate news segments in part of a newscast."[0] [0] https://en.wikipedia.org/wiki/Broadcast_relay_station https://en.wikipedia.org/wiki/Broadcast_relay_station

tallanvor 6y ago

And then you tried to explain how it's even worse to let advertisers know enough information about you to target you specifically, I hope.

alfiedotwtf 6y ago
I drilled that into my kids from an early age, and they’ve always known to only input fake data... that’s why she only gets ads for health insurance, back medication, and financial investments lol!
- emiliobumachar 6y ago
  That's definitely a valid individual choice, but from a systemic perspective it's way stupider than non-targeted ads. Also, be warned that mistargeted advertisements might introduce adult topics. "Daddy, what is erectile dysfunction?"
  - HeadsUpHigh 6y ago
    >be warned that mistargeted advertisements might introduce adult topics. "Daddy, what is erectile dysfunction?" Is that a bad thing? I was perfectly capable of understanding what a viagra ad is and ignoring it when I was in elementary school. It doesn't take much. Imo all this parental control around sex is more about parents feeling uncomfortable than it is about kids being unable to understand it or somehow get "scarred" from it.
    - emiliobumachar 6y ago
      I can solidly get behind a parent who chooses to have "the sex talk" very early in the child's life, but if that's not done, then I think it's important to keep them from getting unvetted information. If they do bump into something, coming straight to a parent with questions is a best case scenario.
      - HeadsUpHigh 6y ago
        I bumped into multiple "somethings" as a kid and I didn't really discuss anything with my parents. I figured it out myself. It's not that hard for kids to do and I know most of my friends did the same.

BLKNSLVR 6y ago

Did you duly educate her as to the privacy concessions she'll have to make to avoid targeted advertising? Did you duly educate her that she already has a user profile being built within whatever apps and services you allow her to use? There's surely a middle ground, but where we are ain't it. Edit: I see you've already answered the similar reply. In that case, you're saying that non-targeted ads are stupid, but you're educating your children to input fake data. That doesn't compute... Edit 2: First sentence should read "as a result of targeted advertising" rather than "to avoid targeted advertising". Sigh.

mjevans 6y ago

Ads don't really work. At best (for the ad) they can remind someone of a provider for something they already want. At worst, they're lost of noise in the signal. Usually they're the worst, and like the expenses associated with billing and hierocracy in the medical field, everyone would be better off with that bureaucratic effort not spent.

Zanni 6y ago
Maybe you're being sarcastic or hyperbolic, but of course ads work. Ask anyone who advertises. It's not a billion dollar industry for nothing. I'd say at best, they can inform you of something you need but didn't know existed, but even your "best" case is a valid use of advertising. And, yeah, a lot of advertising is noise. That's why advertisers are so interested in targeted advertising.
- dontcarethrow2 6y ago
  'Ask anyone who advertises' - I know what you are trying to say but that is the funniest quote I've read on here. Ask the guy who relies on you believing it works -- he will tell you the truth -- it works!! Haha rock on!
  - readarticle 6y ago
    Advertisers buy from ad companies, ad companies rely on advertisers believing it works. Advertisers don’t sell ads, they buy them.
    - dontcarethrow2 6y ago
      Ok, replace advertiser with company that wants to display ads. Because that is how you are using it. The ad company is the original advertiser.. this gets even funnier, more please!
      - readarticle 6y ago

rawbot 6y ago

In some situations, not everyone watches the same ads. If you are watching a local rebroadcaster, the ads can be (and in my experience, are) replaced with more relevant ads to your town/city. "A television re-broadcaster may sell local or regional advertising for broadcast only on the local transmitter. Rarely, they may air limited programming distinct from their parent station. Some "semi-satellites" broadcast local newscasts or separate news segments in part of a newscast."[0] [0] https://en.wikipedia.org/wiki/Broadcast_relay_station https://en.wikipedia.org/wiki/Broadcast_relay_station