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Lots of home-grown analytics are very privacy focussed these days and do not use cookies. That's a good thing. For simple sites like blogs, simple low volume e

Lots of home-grown analytics are very privacy focussed these days and do not use cookies. That's a good thing. For simple sites like blogs, simple low volume ecommerce, etc. But for more "serious" eCommerce, SAAS based applications and sites that are concerned with marketing on email, social and web then then optimizing what you show then and finally generating leads for salespeople to call or actual sales... Cookies or local storage, or some way of tracking the customer across all the channels and their actions are essential. If one can avoid using Google Analytics, then that's a good thing also. But let's get real -- the idea of a cookie-less future is not gonna happen because people actually do business in the web.

zatop 6y ago
"But let's get real -- the idea of a green future is not gonna happen because people need fossil energy & to pollute to do business" Sure business-wise & cost-wise it might be better, but should we accept it ? Also none of this is "essential" at all. It is only needed in a world where the competition does it too because they think it will give them a competitive advantage. If we could decide that those kind of tracking becomes illegal, then all those big companies will be totally fine. We'll still be buying them the products we need
Malfunction92 6y ago
Exactly, other than very minimal metrics you can't do much of anything without cookies. It's great that there are now many alternative analytics services available, but I feel like they all just do the exact same thing – stick a two-line script on your website, then get some very minimal data about your website. This is probably good enough for most people, but it becomes very hard to actually do anything with this data if you're running a more "serious" project. But I'm always amazed at how much popularity these projects seem to gather. I myself made a very simple landing page [1] for a similar service (but one that caters more to the saas based applications), and it's managed to gather some interest even though I've barely done any promotion to it. [1]: https://tinylens.io https://tinylens.io

zatop 6y ago

"But let's get real -- the idea of a green future is not gonna happen because people need fossil energy & to pollute to do business" Sure business-wise & cost-wise it might be better, but should we accept it ? Also none of this is "essential" at all. It is only needed in a world where the competition does it too because they think it will give them a competitive advantage. If we could decide that those kind of tracking becomes illegal, then all those big companies will be totally fine. We'll still be buying them the products we need

Malfunction92 6y ago

Exactly, other than very minimal metrics you can't do much of anything without cookies. It's great that there are now many alternative analytics services available, but I feel like they all just do the exact same thing – stick a two-line script on your website, then get some very minimal data about your website. This is probably good enough for most people, but it becomes very hard to actually do anything with this data if you're running a more "serious" project. But I'm always amazed at how much popularity these projects seem to gather. I myself made a very simple landing page [1] for a similar service (but one that caters more to the saas based applications), and it's managed to gather some interest even though I've barely done any promotion to it. [1]: https://tinylens.io https://tinylens.io