While perfectly fair, it would still lead to unhappy customers, which aren't exactly known to be receptive to reason. While I may not always agree with Apple's

While perfectly fair, it would still lead to unhappy customers, which aren't exactly known to be receptive to reason. While I may not always agree with Apple's approach I can understand their reasoning and don't believe that it simply comes down to earning a few extra bucks with the 30% cut in question and all the seemingly drastic measures that come with it.