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You are correct Apple Music has low margins (Less than 30%), but it also only has 40M subscribers, which is likely less than $5B in annualized revenues, or roug
by valuearb 6y ago
You are correct Apple Music has low margins (Less than 30%), but it also only has 40M subscribers, which is likely less than $5B in annualized revenues, or roughly 10% of total services revenues.
So $50B in services at 68% margins equals $16B in expenses, deduct $4B in Apple Music expense and you have $12B left. Deduct $9B from revenues for Googles search engine placement, $5B more in revenues from Apple Music, and you have $36B in revenues left. That makes gross margins for the remaining services, which the App Store is 40%, 67%.
You are correct in that 67% is closer to 80% than 50%, but still a long way from it.
- weixiyen 6y agoI've not done the research, but following your #s, there remains 60% of the $36b unaccounted for. Where's that coming from, and what are those margins?
- valuearb 6y agoI’m honestly not sure. There is iCloud, News, Arcade, but those three combined shouldn’t even get to $5B, let alone $22B.