> Choice does not define an economic market. Competition does. Competition is directly correlated with choice. The more competition there is, the more choices

> Choice does not define an economic market. Competition does. Competition is directly correlated with choice. The more competition there is, the more choices consumers have. And the fewer choices there, there is effectively less competition. Apple and Google abuse their market share to limit competition by building walled gardens and taking large cuts of revenue from publishers, because they know that very few publishers have consumers willing to switch platforms or tolerate heroic acts of jailbreak. Netflix is one of the few publishers that come to mind that have such a large and dedicated subscriber base that they can force users off their device to do their signup and purchase flows on the web. While Epic is pouting and making a spectacle, I also think they're rightly pointing out that Apple's policy of killing their publisher account and disallowing them from signing their packages effectively removes choices from the consumer. A competitive market would have a way for publishers to self-publish, and Apple is prohibiting that, which is anti-competitive and anti-consumer.