Maximizing time the users spent in your software must not trump general design sense—just remember the (sometimes devastating) effects of YouTube’s switch to ma

Maximizing time the users spent in your software must not trump general design sense—just remember the (sometimes devastating) effects of YouTube’s switch to maximizing the time users spend watching videos. While for an ad-supported product like Google’s video sharing platform it might be an unavoidable tough trade-off in order to not be a loss leader, but a paid product should aim to solve user’s problem most efficiently and give them time, not take away from it.