Lots of people don't like stevia, monk fruit, sucralose, etc because of its aftertaste. Due to the unique mechanism of the miracle fruit (indirectly activating

Lots of people don't like stevia, monk fruit, sucralose, etc because of its aftertaste. Due to the unique mechanism of the miracle fruit (indirectly activating your tastebuds instead of directly), it does not have a weird taste. The fact that it is as close to tasting like sugar without having calories is a game changer for many. The product is not for everyone. It definitely has that novelty feel of "oh shit I can't believe how this lemon tastes" but not everyone is going to use it constantly. Everyone has their preferences and while you may like sour, others might gag at the taste of greek yogurt. If this can make people eat healthy foods they otherwise wouldn't eat, I'd be overjoyed. I see what you mean by the bitter compound Bitrex. It is something for me to think about on how to ensure kids don't abuse it. The upside for parents of picky eaters is huge though. My nephew used to only eat noodles and chicken nuggets but now with my product he eats greek yogurt, tomatoes, broccoli, soup, fish, fruit, etc. It is no longer a chore for my sister to get him to eat his food. All he says is "I'll only have it with Palate Pal" :)