I get wanting to create valuable thought leadership content, but this is the worst example of Bad product marketing: 1- present a new concept to readers (shado

I get wanting to create valuable thought leadership content, but this is the worst example of Bad product marketing: 1- present a new concept to readers (shadow visitors) 2- show how this concept is scary and bad for your business (your analytics is off by 20%!!!) 3- present 2 options, which by the way are free, but immediately shit all over them (Server logs! But that’s hard and complicated! Edge logs! But getting these are hard!) 4- present your company’s product as option 3, which surprisingly, have no downsides and isnt shit upon 5- profit What disingenuous garbage. You should be ashamed Parse.ly. The right way to do this is do steps 1 and 2. Then show in detail step 3: how to solve the problem with easy options, ideally with free and open software. It’s ok to show edge cases, corner cases, or just shear scale issues that makes these options challenging. The difference is that good product marketing pieces show people how to solve the problem and offer a solution to do that at scale or in a automated/hosted way so the customer doesn’t have to deal with it. If your product marketing content’s message is “you are screwed unless you buy our product “ you are doing it wrong