That’s a great question. I think of them as teams that a) help proactively onboard customers (ie ensure they get what they paid for) and b) monitor accounts to

That’s a great question. I think of them as teams that a) help proactively onboard customers (ie ensure they get what they paid for) and b) monitor accounts to determine how to help them get the most from your product + upsell new features. So it’s not quite customer support and it’s not quite cold sales. There’s healthy debate about the scope of the team though!