I read the constant mentions of "for free" to point out that Apple was not losing any money from his helping out the neighbor. If Apple did charge for the data

I read the constant mentions of "for free" to point out that Apple was not losing any money from his helping out the neighbor. If Apple did charge for the data transfer service and he did it for free, then I could see Apple getting upset. Then again, maybe Apple offers data transfer for free as a loss leader to get the person in so they can charge them for some other service or product.