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This is pretty funny, buried in the middle of the article: > Option 2 – Server-Side Tracking

• ChuckMcM 6y ago
  With advice that this is so technically complex, don't even look there. These guys can write java script that animates a web page so that it looks like a turning page and its "too technical" to pull data out of a server log?
• LaundroMat 6y ago
  The article talks about sending first-party analytics events to an analytics provider from your own servers. So the server-side tracking the article refers to is similar to the server-side tagging Google recently announced[1], not the analysis of server logs. [1] https://developers.google.com/tag-manager/serverside https://developers.google.com/tag-manager/serverside
  • neonate 6y ago
    Ok, thanks for the correction.