I suspect this is more a view from the trenches of "modern" SAS companies hosting their offerings on cloud providers charging a premium for storage+transit. Be

I suspect this is more a view from the trenches of "modern" SAS companies hosting their offerings on cloud providers charging a premium for storage+transit. Because I can assure you, from the perspective of someone who worked for >10 years in a backup related part of the storage industry, our product penetration covered a huge portion of public companies, and untold numbers of non public businesses. Given that we were one of a half dozen or so similar products and our competitors also had non-insignificant footprints in places we didn't most companies were taking backup of their core systems very seriously. And even then, today, there are dozens of online backup services. There are plans which can backup a TB or two of data a year off a NAS/etc and provide a read only historical snapshot for the price of a couple starbucks coffees a month (and a reasonable internet connection). And then there are the dozens of mom & pop places which just use two or three ~$100 USB disks on a rotation with windows backup/time machine/whatever. So, no, lack of a proper backup (and recovery) strategy isn't really a question of cost. Its more a question of the competencies of the individuals charged with configuring/maintaining the IT systems. And sure, if you have .5PB+ of data that needs backing up, a tape library, or replicating dedupe appliance, software license, etc is going to cost $$$$ but overwhelmingly when compared with the overall IT budget for machines+storage+administrators those devices rarely crack double digit percentages of the yearly IT budgets. Further, there are ways to lower those costs even more with a bit of hunting on the resale markets where picking up a three year old piece of equipment for a tiny fraction of its original cost isn't unusual.