>The goal is to micro-target whales, those with lots to spend and who are most susceptible to ads. Is this a trend you are seeing in digital out of home? AFAIK

>The goal is to micro-target whales, those with lots to spend and who are most susceptible to ads. Is this a trend you are seeing in digital out of home? AFAIK, no one is working on doing this. Just some back of envelope math tells me it would be very expensive to target the "1%" this way and it will still probably pay less than the average CPG would pay if you had attribution. Likewise Luxury brands still want to advertise across the socioeconmic gamut, not just the wealthy - the ones that don't (like a McLaren) don't advertise at all, or in only hyper niche areas. Attribution is the "holy grail" as it gives CPGs an extremely clear ROI for ad spend, that's why they want better data.