Except that some of the big companies like e.g. Apple do all kinds of thinks to try to make Apple not just your job but part of your live. Furthermore I have m

Except that some of the big companies like e.g. Apple do all kinds of thinks to try to make Apple not just your job but part of your live. Furthermore I have meet with people not employed by Apple which where big Apple fanatics, Apple for them was part of their identity to a non negligible degree. So yes this is totally possible in my experience. Sure a founder is probably even more invested, but then the level of (emotional) investment he show is totally realistic.