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When does this actually matter though? Isn't growth (or shrinkage) what you'd normally really care about (e.g. this month we had 10% more DAUs than last month)?
by throwaway287391 6y ago
When does this actually matter though? Isn't growth (or shrinkage) what you'd normally really care about (e.g. this month we had 10% more DAUs than last month)? I suppose if you changed something to attract tons of new users who disproportionately use AdBlock (for example) this becomes an issue as it wouldn't show up in your metrics, but is that sort of thing common?
I suppose if nothing else it's good to know so you can immediately beef up your numbers +20% in your slide deck for VCs.
- acdha 6y agoWhat if you're doing anything which doesn't involve logins — public information, advertising, etc. – where users don't otherwise trigger something like account creation / logins? What if you're trying to get stats about people who don't convert or otherwise give you a signal that they're using the site? I've run into sites where things like signup or checkout are blocked behind an analytics tracker (Adobe used to recommend running theirs in a synchronous navigation-blocking mode) which meant that any problem with that service was completely invisible unless they contacted you to complain. I also remember people wondering why Firefox users stopped using their site when they shipped the release which enabled tracking protection by default.
- throwaway287391 6y agoGood points, thanks!