The concept is 'coo-petition'. Or at least that was the name of the book. Your competition actually invests in advertising and other stuff, that actually make

The concept is 'coo-petition'. Or at least that was the name of the book. Your competition actually invests in advertising and other stuff, that actually makes the pie a bigger pie. A big pie is a good industry. No competition can mean a vastly smaller pie. And you then take a piece of the cake, the bigger the piece, the better for you.