5 ms·
Looks like they’re killing off the beats brand…
by afwaller 6y ago
Looks like they’re killing off the beats brand…
- BitwiseFool 6y agoI was confused as to why Apple would buy beats as a brand when they were clearly planning around AirPods and Apple Music. I'm sure that combo would have beaten Beats with enough time.
- cityzen 6y agoIt was more about Jimmy Iovine and Dre and less about headphones. They had a star team, Ian Rogers, Jimmy Iovine, Dr. Dre and Trent Reznor as creative director... and somehow we ended up with Apple Music. sigh
- jordache 6y agogood. it's a terribly cheesy brand
- phatfish 6y agoThe negative opinions on Beats often seem snobbish and dare I say bigoted. But I will admit it was a strange get for Apple as a brand. Although I remember some gossip about them buying it mainly for the music licensing deals that Beats had, and probably the recording industry clout of Dr. Dre.