I think GP's point was that they did the fight club math ahead of time, knowing they'd have a certain number of deaths and lawsuits, and proceeded to market wit

I think GP's point was that they did the fight club math ahead of time, knowing they'd have a certain number of deaths and lawsuits, and proceeded to market with that plan. Spin/media/marketing/CR/NHTSA after it's all public is a bigger subject, yes.