>The whole point of marketing is that it works even if you know it's happening to you. The point of most advertising is selling an emotion. (Advertising is a s

>The whole point of marketing is that it works even if you know it's happening to you. The point of most advertising is selling an emotion. (Advertising is a subset of marketing) Convincing the buyer to buy a product based on projecting a feeling on or drawing an emotion from that person. This is inherently a lie and thus manipulation. Most people don't realize what's going on. Let's use Harley Davidson as an example, there are many. Their entire pitch is being a rebel, getting away, being cool, salvaging your youth. It's not, "this is a great machine and good bargain." If most people were wholly objective about purchasing a motorcycle based on utilitarian use and cost, they probably wouldn't purchase a Harley. Advertising to the rescue. It's a brain hack.