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I really wonder what could be the solution to this. Reviews are a mainstay on the web. It's the underlying social experience of it. But given the untrustworthy
by kumarvvr 6y ago
I really wonder what could be the solution to this. Reviews are a mainstay on the web. It's the underlying social experience of it.
But given the untrustworthy nature of reviews in general, I hope there is some method to capture genuine reviews, filter out the noise and filter up the relevant ones.
Perhaps tech like blockchains could help here, but their use is limited to anonymous identity. Its easy to create enough accounts to influence the system.
The only feasible way seems to have direct user accounts that are tied to actual people, something like on facebook. But that is a privacy issue.
Eventually, e-Commerce might devolve into brands and off brands, where the platform becomes irrelevant and other forms of advertising and marketing take control.
- vannevar 6y agoWithout a functioning trust network, reviews are meaningless. You cannot have both anonymity and healthy e-commerce. We're in a race to the bottom, and there is no "invisible hand" to right the ship. Government will ultimately have to step in with some kind of online ID system.
- kumarvvr 6y agoIt should be sufficient if the ID system has all the characteristics of a real world ID system, with just the real world link broken. Inability to easily create multiple IDs for 1 person, One ID linked to one individual, inability to easily use another persons ID, etc.
- vannevar 6y agoI think ID is an essential core function of government. Without it, for instance, there could be no justice system. I don't know that an ID system not grounded in the physical world is workable. Jurisdiction is ultimately determined by physical location.
- nowosad 6y agoEven with a sufficient ID system, what's to stop brands from bribing individuals for positive reviews?
- kumarvvr 6y agoThat is possible, but bribing one individual is very risky for a brand. Mainly because, there are only so many things an individual can influence, and once his reputation is tarnished, the brands reputation is tarnished. So the risk is much higher than, say hiring a company to spam reviews.