If you don’t use Google to drive traffic and your competitor does, you lose. It doesn’t matter that your competitor gets screwed over by Google a few years down

If you don’t use Google to drive traffic and your competitor does, you lose. It doesn’t matter that your competitor gets screwed over by Google a few years down the road. You will already be gone. This is part of why capitalism is said to have boom/bust cycles. Stable equilibriums are less favourable than unstable ones. Taking advantage of every available opportunity is the only way to compete.