I think considering TikTok a threat to hollywood, or a sign of diminishing relevance is naive... disingenuous even. The medium, art and distribution methods sh

I think considering TikTok a threat to hollywood, or a sign of diminishing relevance is naive... disingenuous even. The medium, art and distribution methods shift. This isn't the first time. Television encroached on film. VHS. Cable. DVD box sets. Home cinema. The rise of the cinematic series. Shifts sometimes hurt, they may even have some casualties.... but this is not dying. Hollywood, and old media generally, are in much better shape than I had expected. Remember "information wants to be free?" Remember the initial response to ipod? The scoffs around early DRM? Disintermediation? The end of record labels? None of this came to pass. The true economics of "content" is centralisation, exclusivity and manufactured scarcity. Tiktok (youtube moreso) demonstrates the point. It doesn't matter that you have millions of viewers. That doesn't translate into money, power or value. 0.1% of the viewership is not worth 0.1% of the money. It doesn't divide. Centralisation itself is where the value is. Content is not a "sum of parts" game. For success, you need centralisation & control. Theatres, PPV services, cable deals, streaming services... This is why spotify is buying the top podcasts, to exclude them from itunes & youtube. Porn is the counterexample. As a pariah, it had no ability to affect DRM, Copyright, other legal frameworks and the details of how they will be implemented. When online payments started working, Porn had its "DVD Boom." When streaming started working, the industry collapsed again. That's what a free media market looks like. Extremely high volatility. The record industry & hollywood have never dealt with this kind of thing. Never will, probably. The main thing shaking up hollywood is that they're being introduced to startup/tech economics. Market caps. Short term equity plays. This takes some getting used to, but the structure is as secure as ever. They're just learning that just because investors have valued something @ $Xbn doesn't mean it will make $Xbn.