3 ms·
This probably doesn't collect GDPR protected data. If the billboard aggregates the data to say that 30% of the people that passed by have an iPhone and the othe
by cinntaile 6y ago
This probably doesn't collect GDPR protected data. If the billboard aggregates the data to say that 30% of the people that passed by have an iPhone and the other 70% have an Android phone then GDPR won't come into play here. Or that 40% of the people that went past the billboard are between the ages of 40 and 60 and so on.
- coldcode 6y agoBut what if you added facial recognition (for walkers) and license plate readers (for drivers). Now you know exactly (assuming you have a good DB and the recognition was perfect which is not the case today) who saw the billboard. Now that's creepy.
- simiones 6y agoWell, yes, but then they would run afoul of the GDPR, which may prevent this from happening in the first place. But it can't prevent them collecting aggregate stats.