I think it's cultural. Minnesota is doing it though. https://www.minnesotamonthly.com/food-drink/new-restaurant-service-fees-and-tipping/ https://www.minnesota

I think it's cultural. Minnesota is doing it though. https://www.minnesotamonthly.com/food-drink/new-restaurant-service-fees-and-tipping/ https://www.minnesotamonthly.com/food-drink/new-restaurant-s... The other issue is US consumers get confused and don't know what to do. The difference between a tip, a surcharge, and a service fee is so subtle that it's a mess to keep up with. https://laist.com/2019/08/26/restaurant_surcharge_tip_los_angeles.php https://laist.com/2019/08/26/restaurant_surcharge_tip_los_an... I think for this to work, it needs to be established as a new widespread social norm. Otherwise the confusion actually increases the friction of dining out (well pre-covid), and restaurants lose. It takes brave restaurants to risk being a casualty of confusion. A good number of restaurants might need to be sacrificed.