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WTF is in it for Oracle of all companies?

• vosper 6y ago
  Perhaps an integration with their marketing / tracking / targeting / attribution businesses, which they’ve been spending billions on? This article could have been co-written by Oracle PR, but still, it has some relevant details: https://www.businessinsider.com.au/oracle-most-influential-advertising-company-2017-8?r=US&IR=T https://www.businessinsider.com.au/oracle-most-influential-a... Also, I gotta love their product name: Oracle Data Cloud. How deliberately vague is that? Sounds totally harmless. At least Adobe (yes, Adobe has an ad network too!) calls theirs Adobe Advertising Cloud.
  • wiseleo 6y ago
    Adobe owns Marketo, among others, so yeah it would make sense. :)