I end up spending 20 minutes walking in circles trying to find the route back to children’s furniture (or some other designated meeting spot). I wind up p

I end up spending 20 minutes walking in circles trying to find the route back to children’s furniture (or some other designated meeting spot). I wind up passing the same mock studio apartment half a dozen times, blood pressure rising with each new sighting. Is that just hyperbole or is the author really that unable to navigate? It's easy to bypass the showroom areas if you pay any attention at all to any of the maps. Sure, every Ikea has a route they prefer you to take... but there are frequent "Shortcut to ____" signs to allow you to move quickly between departments and maps with "you are here" on them showing where all the departments are. What exactly is the problem? [edit] Interesting video. According to the presenter, people generally only look forwards and thus miss the shortcuts located at the side (or behind as he claims) of the walkway. Do people really not look all around when they enter a room? That seems so strange to me. Also, what area of study do you need to be in to do a Phd in how people maneuver through a shopping centre? Sociology? Psychology? That seems really cool and I'd like to learn more about it