As a user I'd much rather pay for a service used on my phone through Apple Pay and not have to worry about how the service is handling my card details/personal

As a user I'd much rather pay for a service used on my phone through Apple Pay and not have to worry about how the service is handling my card details/personal information. If I want to cancel any subscriptions I can easily do it from the one place inside my iPhone as well. I agree it's probably not worth paying 30% extra for though.