> Of course search is really hard, but how is it possible that huge companies with nearly infinite money and talent (MS / Apple / Amazon) were never able to do

> Of course search is really hard, but how is it possible that huge companies with nearly infinite money and talent (MS / Apple / Amazon) were never able to do it? MS actually tried; it's unclear if the others even gave it a thought. What if selling phones and cloud compute is a superior business to search and they are smart to realize it? In reality both Apple and Amazon are bigger companies than Google, and Google is actually the one trying to chase selling phones and cloud compute?