Actually, there was precedent. Previously, if you wanted to reach a lot of people you had to package your product in physical boxes and get it into brick and mo

Actually, there was precedent. Previously, if you wanted to reach a lot of people you had to package your product in physical boxes and get it into brick and mortar stores. The cut that distributors took for that was around 50-60%, and you only had access to them if you were already huge. Having worked with low-end shareware payment processors at the time, they charged between 15 and 30% and most of them are now out of business. I remember people complaining about the 15% cut, too. No matter how fair you make it, people will scream that it's too much. Even when it's free. Just look at how people complain about open source software that they don't pay for and don't contribute to. Nothing is ever fair for some people.