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all this because Epic didn't want to pay apple's app store cut and thought they could bully their way through blatant ToS violations. Move fast and ask forgive
by paulmd 6y ago
all this because Epic didn't want to pay apple's app store cut and thought they could bully their way through blatant ToS violations. Move fast and ask forgiveness later, the Silicon Valley way!
It's pretty funny to look back and read the "whether or not apple backs down, Epic will have won a victory!" thinkpieces from last week.
Epic thought they could leverage their IPs into forcing Apple to play ball. Surely Apple wouldn't dare let Fortnite get deplatformed (as the game updates on without iOS). Surely Apple wouldn't dare let Unreal Engine get deplatformed as the OS updates onwards without it.
Turns out Apple does dare, and now third party developers are going to pay the price for Epic's arrogance. To be very clear: nothing is going to piss Apple off quicker than fucking with their cut of the revenue, this was eminently foreseeable and a blatant violation of ToS and there was no way Apple wasn't going to react. You should be mad at Epic here for trying to play silicon valley games with your products, not Apple.
The fact that Epic would then take cuts from third party developers in this app store is just the icing on this cake. They want to be the ones running the walled garden, nothing more.
Steam manages to get along with Apple just fine - they went ahead and made a revenue sharing agreement, and they haven't had a problem. Epic wanted to keep it all themselves, be the ones running the walled garden.
This is Epic trying to run the playbook that many of you have normalized, no different from Uber trying to bully their way out of background checks by threatening to pull out of Dallas, or threatening to pull out of California to bully their way out of paying for their employees' healthcare. Then cue the waterworks about those heartless regulators putting all those innocent employees at risk.
Only this time - it’s Epic who’s using your livelihoods as leverage for their power play. Very ironic!
All so that they can make $1 off a llama skin for bideo james instead of $0.92. Just like the Uber thing is so Uber doesn’t have to pay 20 bucks to run a background check. Playing games with people's lives so you can run a little fatter profit margin, that's the silicon valley way.