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Social gold: the design of Farmville and other social games
- zipdog 16y agoI think the most crucial slide is #15: Growing through social. The integration of social pressures into the core game mechanic is a vital part (IMHO) of the growth of Zynga. If the Zynga games were stand-alone, their reach would be a tiny fraction of what they are. And it's not something that is tacked on as an afterthought - it's right there in the mechanic from the start. Last year game designer Brian Meidell wrote an article about Farmville that covers similar ground, from a different perspective: http://meidell.dk/archives/2010/11/25/what-i-learned-from-farmville-so-you-don’t-have-to-play-it/ http://meidell.dk/archives/2010/11/25/what-i-learned-from-fa...