You're not taking into account the differences in how App Store and Steam behaved App Store has a natural monopoly on the iDevices. (And I would love to see th

You're not taking into account the differences in how App Store and Steam behaved App Store has a natural monopoly on the iDevices. (And I would love to see this broken, a jailbroken iPhone in the old days was a wondrous thing) This is because Apple owns the platform and are heavily incentivized to use that integration to maximize their own profit and growth. There are no such incentives on an open platform like Windows. Steam had to be better than the status quo and it seems they took that to heart, so much that entire ecosystems have built up around Valve's generosity -- ecosystems that compete with Steam itself -- and that Valve could pull the plug on tomorrow. But I bet they won't, because they seem to be interested in a vibrant and healthy ecosystem, and because their attitude of good stewardship is apparently quite rare these days, giving them a significant competitive advantage with mindshare. It's a totally different ballgame. Google uses anticompetitive dealmaking and sheer force of will to try and achieve a semblance of what App Store does, and up until recently their success in that area was mixed at best. Google Play is closer to Steam in that regard, but their execution sucks. But even if Steam was as vertically integrated as Apple something tells me they would be a lot more permissive and generous in how others sell on their platform. Steam offers a ton of value-add and, while I don't hang out in gamedev circles, the only bitching about price and Steam's 30% cut I've seen comes from Tim Sweeney and noone else