If it provides that much consumer value then people shouldn't be worried about a little bit of competition. This feels more to me like a certain subset of users

If it provides that much consumer value then people shouldn't be worried about a little bit of competition. This feels more to me like a certain subset of users siding with Apple because their values happen to align with Apple's avenue for generating profit from the App Store. If Apple's goal was protecting their consumers, they could easily roll back the contested parts of their policy while protecting consumers AND still make a profit.