> consumers end up paying more for the apps because the app developers have to increase their price to cover Apple's cut. I don’t think so. When we determined

> consumers end up paying more for the apps because the app developers have to increase their price to cover Apple's cut. I don’t think so. When we determined our app’s monthly price we have A/B tested several price like $5/month, $8/month, $15/month. And we have chosen the one that we earned most (It was the expensive one). If the Apple’s cut will become 10%, we won’t change our price because would earn less. Therefore, Apple’s cut won’t change most of the apps’ price.